Aug 3, 2007
I was on the phone yesterday with J. Charles Sterin, PhD - he was inviting me to be in a textbook he is writing. Not asking me for permission to reprint an essay I had written. But inviting me to be in his textbook - literally.
The name of textbook Sterin is writing is Mass Media for the Digital Millennium. Allyn & Bacon, its publisher, say it "will be the first college textbook with an embedded and assignable media component built from the ground up". Students will be able read about Marshall McLuhan, for example, maybe even what I say about McLuhan in my Digital McLuhan: A Guide to the Information Millennium, and then click on me talking about McLuhan, nearly ten years after my book was published.
I'm one of fifteen "experts" who are being so invited by Sterin into his book. I'm not only honored, of course - but gratified to be part of the future that McLuhan, I, and so many other have been predicting - the integration of word, written and spoken, and the image. As I've been saying for years - that's the way our brains operate, why not our media?
The taping will take place in mid-September. I'll keep you posted.