Aug 16, 2007
I was just listening to Bob Shannon on WCBS-FM "oldies" radio in New York. It's good to have him back.
As some of you may know, Bob and the WCBS-FM dj staff were abruptly banished a few years ago, when WCBS-FM Radio became "Jack" radio. I'll resist the four letter word that fits with "Jack" and rhymes with fit, but let's just say that "Jack" didn't fit New York City or oldies music, and this sarcastic, automated, sour format brought down what good music the format managed to play.
"Jack" was brought in to increase the ratings and revenue of an oldies station that was already doing fine in both areas - "Jack" was inoculation against the graying oldies audience.
Well, every once in a while, commerciality comes through heroically, and, in Jack's case, it turned out that the ratings actually dwindled under his format.
And so Bob Shannon and some old and new, fully human, disc jockeys were brought back along with the good name and sounds of WCBS-FM oldies radio in New York City last month.
You know, there's no substitute for a human, not-pre-recorded disc jockey. Especially when he has the easy, encyclopedic knowledge of rock music, as Bob Shannon has, along with a great, sparkling sense of humor.
Welcome home, Bob!